Branded ResidencesRegister

Bayswater & Marylebone review sheet

#ProjectStageBest source DeveloperConfidence ResidencesConfidence PriceConfidence Map positionSources
1 Six Senses Residences London at The Whiteley Operating Direct sources Valouran · Finchatton Stated by a party 14 Stated by a party Its own mapped site 7
2 ELIE SAAB Residences Operating Direct sources GRID Properties · Gulf Islamic Investments Trade press 15 Trade press GBP from 2.6M Trade press Its own mapped site 5

Fields still being confirmed

Review

Open questions on this market

Where two sources disagree, or where one name might be two different parties, both readings are recorded rather than one being picked quietly. 4 open questions, 1 settled. Two spellings are kept as two records until a source shows they are one: merging them wrongly is far harder to notice afterwards than leaving a duplicate in place.

  1. Source conflictOpen

    Whether the 14 Six Senses branded residences at The Whiteley passed to Gruppo Statuto with the hotel or remain in private ownership.

    The residences were part of the 2024 hotel sale
    A trade report on the May 2024 transaction describes what Gruppo Statuto bought as the 109-room hotel plus 14 branded and fully furnished luxury residences.
    hospitalityinvestor.com ↗
    The residences are homes sold to private buyers
    The scheme's own residences page offers the homes at The Whiteley for purchase, and a 2026 report describes the 14 as Six Senses London private residences.
    brandedresi.com ↗
  2. Source conflictOpen

    Which company holds the development manager credit at The Whiteley.

    Finchatton
    The September 2023 launch release states the scheme was brought to life by development manager Finchatton, with joint venture investment partners MARK Capital Management and C C Land.
    prnewswire.co.uk ↗
    Valouran
    The March 2026 opening release names Valouran as development manager, and Valouran's own portfolio page carries the project.
    ihgplc.com ↗
  3. Name clashOpen

    Whether the developer of the Bayswater Road residences is one company under two names.

    Also bears on
    GRID Properties
    The announcement of the partnership states the residences are delivered by GRID Properties, a Gulf Islamic Investments subsidiary overseeing the firm's development projects in the UK.
    harmoniesmagazine.com ↗
    Grid Realty
    The project page for the same scheme sits on gridrealty.com and trades as Grid Realty, from a Knightsbridge address.
    gridrealty.com ↗
  4. ScopeOpen

    Whether residences for private purchase exist at Nobu Hotel London Portman Square.

    Residences exist and are selling
    A branded-residence guide lists 'Nobu Hotel & Residences London Portman Square' at Portman Square, Marylebone, as Now Selling.
    brandedliving.co ↗
    The property is a hotel only
    The brand's own property page sets out guest rooms and suites, Nobu Restaurant, Nobu Terrace, The Lounge, Nobu Bar, Nobu Pilates, a spa and event space, and names no residence for purchase.
    nobuhotels.com ↗
  5. Name clashResolved

    Which brand record the Bayswater Road scheme resolves to, given that the scheme's own name and the attribution of its interiors use two different strings.

    ELIE SAAB RESIDENCES
    The developer's own project page styles the scheme in full capitals throughout, as the couture house writes its own brand.
    gridrealty.com ↗
    ELIE SAAB MAISON
    The interiors at 154 Bayswater Road are attributed to the couture house's interiors line rather than to the couture house itself.
    brandedresi.com ↗

    Resolved: ELIE SAAB Maison's own site names residential schemes in the form "by ELIE SAAB" and reserves the Maison name for the furniture and decor collection developed under licence by Corporate Brand – A++ Group, while the developer's page for 154 Bayswater Road names the scheme ELIE SAAB Residences. The scheme carries the ELIE SAAB house brand; the Maison attribution describes the collection the interiors are furnished from, which is a separate record.