Elie Saab

Whether the company this register holds as Elie Saab is the company that holds the Elie Saab brand.

• A same-named companyThe house's own site carries the line "ELIE SAAB 2026 ALL RIGHTS RESERVED" and names no proprietor.source ↗
• ES Trading L.L.C.The same site states that it is operated by ES Trading L.L.C., a differently-named UAE company — though running a property is not owning it.source ↗
• Not established on an opened pageNo page read states a trademark proprietor for the brand; a Madrid System filing of 2004 is recorded without naming one.

Whether the Elie Saab name on Grand Bleu Tower is the brand this register records as ELIE SAAB Maison, or a second brand under the same house.

• Elie SaabThe page opened for Grand Bleu Tower writes the interior credit as "Elie Saab" without the Maison qualifier, and names no manager for the residences.source ↗
• ELIE SAAB MaisonThis register already holds ELIE SAAB Maison as a name-only brand and as the company credited for interiors on a Mexico City project, with the two joined by a licensor edge.source ↗

ResolvedEmaar's own page for Grand Bleu Tower names Elie Saab throughout — "the Grand Bleu Tower is the first Elie Saab designer building in the world" — and nowhere writes Maison, while ELIE SAAB Maison's own site separates "ELIE SAAB, the global luxury fashion and lifestyle brand" from the ELIE SAAB Maison collection developed under licence by Corporate Brand – A++ Group. The name on Grand Bleu Tower is the couture house's own brand, and ELIE SAAB Maison is the house's furnishings line held as its own record.

Two spellings of the developer credited on the Elie Saab tower.

• Ohana DevelopmentThe developer's own site titles itself Ohana Development and its project page for the tower carries that name.source ↗
• Ohana Real Estate DevelopmentA listing portal's developer index writes the company this way.source ↗

ResolvedThe developer's own site names itself Ohana Development in its masthead and in its footer copyright line, and its project page for the tower carries the same form. The longer string appears on a listing portal's developer index and on no page the developer publishes, so Ohana Development is the name carried here.

Which brand record the Bayswater Road scheme resolves to, given that the scheme's own name and the attribution of its interiors use two different strings.

• ELIE SAAB RESIDENCESThe developer's own project page styles the scheme in full capitals throughout, as the couture house writes its own brand.source ↗
• ELIE SAAB MAISONThe interiors at 154 Bayswater Road are attributed to the couture house's interiors line rather than to the couture house itself.source ↗

ResolvedELIE SAAB Maison's own site names residential schemes in the form "by ELIE SAAB" and reserves the Maison name for the furniture and decor collection developed under licence by Corporate Brand – A++ Group, while the developer's page for 154 Bayswater Road names the scheme ELIE SAAB Residences. The scheme carries the ELIE SAAB house brand; the Maison attribution describes the collection the interiors are furnished from, which is a separate record.