Bayswater Road · Palace Court to Queensway
ELIE SAAB Residences
The residences
- The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
- Elie Saab
- The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
- Fashion / Design
- How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
- 15
- The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
- One- to three-bedroom apartments and a duplex penthouse over six floors
- The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
- Whole ownership
- Whether a hotel shares the site, the building is mixed-use, or it is residences only.
- Residences only, no hotel
- The published asking range or entry price.
- GBP from 2.6M
- When the project was first made public.
- 22 Dec 2021
- When its residences were first released for sale.
- No opened page states when the apartments were released for sale; the developer's own project page carries a pricing enquiry form in place of a release date.
- When ground was broken on the site.
- No opened page states when work began behind the retained 1890s facade.
- Every handover date the project has been given, oldest first.
- 2022
- When the residences were handed over to buyers.
- 2024
2 fields not recorded
What the brand does · Master plan
Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.
Who is behind it
- The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
- not recorded
- The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
- GRID Properties · Gulf Islamic InvestmentsGRID Properties delivers the scheme as the Gulf Islamic Investments subsidiary for its UK developments
- The practice or individual who designed the building.
- Hamiltons Architects
- The practice or individual who designed the interiors.
- ELIE SAAB Maison
4 fields not recorded
Building manager · Holds title to · Main contractor · Brand licensee
Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.
How this project is structuredGRID Properties, the Gulf Islamic Investments subsidiary overseeing the firm's development projects in the UK, delivers the residences at 154 Bayswater Road. The ELIE SAAB relationship is a design and branding one: the interiors use pieces from the Elie Saab Maison Collection, and no opened page names a company operating the building. The apartments sit behind an 1890s red-brick facade of a building earlier known as the Yellow House and later the Westland Hotel.
Sources
gridrealty.com/elie-saab-residences
Developer's own project page; unit typesAccessed 15 Aug 2026
www.harmoniesmagazine.com/en/architecture-interiors-…
22 Dec 2021Announcement of the partnership; GRID's relationship to GIIAccessed 15 Aug 2026
www.buildington.co.uk/buildings/3218/england/london-…
Address, unit count, architect, building historyAccessed 15 Aug 2026
1newhomes.com/elie-saab-residences-london
Postcode, floors, entry price, developerAccessed 15 Aug 2026
brandedresi.com/property/elie-saab-residences
Completion year and the interiors attributionAccessed 15 Aug 2026