Branded ResidencesRegister

Trafalgar Square & Whitehall

Waldorf Astoria London – Admiralty Arch

Under construction

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Waldorf Astoria
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
4
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
four private residences within the Grade I listed Admiralty Arch, alongside a hotel, a private members' club and restaurants
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Hotel on site
When the project was first made public.
26 Oct 2017
When its residences were first released for sale.
No opened page states when the residences were released for sale, and no opened page carries a price on one.
When ground was broken on the site.
No opened page states when works began. The building database records refurbishment and fit-out under way and names a main contractor appointed in 2023.
Every handover date the project has been given, oldest first.
20222026
When the residences were handed over to buyers.
The building database records the scheme under construction, so no handover has occurred.
4 fields not recorded

What the brand does · Master plan · What you buy · Price

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Hilton
The firm that runs the building day to day — staffing, maintenance, residents’ services.
HiltonSince 2017
A party that still holds title to a named part of this scheme — a retained podium, a co-located hotel. Most branded residences have none: the homes belong to the people who bought them.
Reuben BrothersSince 2022took ownership of the building over summer 2022
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Reuben Brothers
The practice or individual who designed the building.
Blair Associates Architecture
The practice or individual who designed the interiors.
David Mlinaricnamed as leading the design team with the architect
The firm engaged under a building contract to construct the project. It builds to the developer’s order and takes no interest in the finished building.
Knight BuildSince 2023
1 field not recorded

Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredReuben Brothers took ownership of Admiralty Arch over summer 2022 and is converting the Grade I listed building at the end of The Mall into a hotel, a private members' club and four private residences. Hilton operates the property under its Waldorf Astoria brand, appointed in 2017 while the building was held by Prime Investors Capital Ltd, which had acquired a 250-year lease in 2015. The scheme is scheduled to open in autumn 2026.

Sources

stories.hilton.com/releases/admiralty-arch-appoints-…
26 Oct 2017Appointment release: developer, lease, residences, keys, designersAccessed 15 Aug 2026
stories.hilton.com/emea/releases/reuben-brothers-acc…
2 Dec 2022Release on the change of ownership: residence count, openingAccessed 15 Aug 2026
www.reubenbrothers.com/admiralty-arch-enters-its-nex…
17 Jun 2026Developer's release: opening, combined room and residence figureAccessed 15 Aug 2026
www.buildington.co.uk/buildings/3982/england/london-…
Building database: address, status, keys, contractor, listingAccessed 15 Aug 2026
www.blairaarch.com/admiralty-arch
Architect's own record: competition win, scheme content

See it on the map

1 open questionabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

Two parties are named as the developer of Admiralty Arch across opened pages.

  • Prime Investors Capital Ltd is the developerHilton's appointment release of 26 October 2017 names Prime Investors Capital Ltd as the developer and records it acquiring the 250-year lease of the property in 2015.source ↗
  • Reuben Brothers is the developerHilton's release of 2 December 2022 records Reuben Brothers taking ownership over summer 2022 and accelerating the scheme, and the developer's own release of 17 June 2026 carries the restoration as its own.source ↗
Mayfair & St James's · Source conflict · open