Across Mayfair, St James's and Whitehall, from Oxford Street south to Buckingham Palace Road — mapped with the developers, title holders and architects each project names.
Every project in the market, laid out in geographic order along its axis — each column is one submarket, the same ones the map above filters by. Within a column, projects are grouped by the master plan they sit in; a standalone building stands on its own. Each tag is a brand — click one to open its record.
| # | Project | Brand The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing. | Master plan The larger planned community, resort or named development this project sits inside. A standalone building sits in none. | Submarket The named area within the market — a neighbourhood, resort strip or coastal stretch. | Stage Where construction stands: Operating, Under construction, Planned — or Mixed, where the buildings of one scheme stand at different points. | Behind the brand The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor. | Residences How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given. | Price The published asking range or entry price. | Developer The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other. | Best source The strongest kind of source behind this record: Direct sources — the brand’s or developer’s own page; Reported — press and trackers. It is a floor and not a ceiling, so a record with direct sources may still hold fields that rest on less — each carries its own Confidence. |
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A dash means no sourced value is held for that project — a statement about this record, never about the developer. Full glossary →