Branded ResidencesRegister

Emaar Beachfront

Grand Bleu Tower

Operating

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Elie Saab
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Fashion / Design
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
Apartments 701–2,099 sq ft, plus four-bedroom penthouses
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Residences only, no hotel
The published asking range or entry price.
AED 2.1M – 6.9M
When ground was broken on the site.
Sep 2019
Every handover date the project has been given, oldest first.
Q4 2023
When the residences were handed over to buyers.
May 2023
6 fields not recorded

What the brand does · Master plan · Residences · What you buy · Announced · Sales opened

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The firm that runs the building day to day — staffing, maintenance, residents’ services.
not foundNo manager, residential-services agreement or company running the building is named on the one page opened for this project; the interior credit is the only brand-side role recorded, consistent with a name-only licence rather than an operated brand.
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Emaar Propertiesreported
The practice or individual who designed the building.
WS Atkins & Partnersreported
The practice or individual who designed the interiors.
Elie Saabreported
3 fields not recorded

Holds title to · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredGrand Bleu Tower is owned and developed by Emaar Properties, with interiors by Elie Saab under a licensed Elie Saab brand. No opened page names a company running the building or a services agreement; nothing appears to be operated under the brand.

Sources

propsearch.ae/dubai/grand-bleu-tower
Owner, developer, architect, interior, price, key datesAccessed 28 Jul 2026

See it on the map

1 open questionabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly. 1 question has since been settled; each is listed with its ruling.

Whether the company this register holds as Elie Saab is the company that holds the Elie Saab brand.

Projects
  • A same-named companyThe house's own site carries the line "ELIE SAAB 2026 ALL RIGHTS RESERVED" and names no proprietor.source ↗
  • ES Trading L.L.C.The same site states that it is operated by ES Trading L.L.C., a differently-named UAE company — though running a property is not owning it.source ↗
  • Not established on an opened pageNo page read states a trademark proprietor for the brand; a Madrid System filing of 2004 is recorded without naming one.
Dubai Marina & Dubai Harbour · Name clash · open

Whether the Elie Saab name on Grand Bleu Tower is the brand this register records as ELIE SAAB Maison, or a second brand under the same house.

Projects
  • Elie SaabThe page opened for Grand Bleu Tower writes the interior credit as "Elie Saab" without the Maison qualifier, and names no manager for the residences.source ↗
  • ELIE SAAB MaisonThis register already holds ELIE SAAB Maison as a name-only brand and as the company credited for interiors on a Mexico City project, with the two joined by a licensor edge.source ↗

ResolvedEmaar's own page for Grand Bleu Tower names Elie Saab throughout — "the Grand Bleu Tower is the first Elie Saab designer building in the world" — and nowhere writes Maison, while ELIE SAAB Maison's own site separates "ELIE SAAB, the global luxury fashion and lifestyle brand" from the ELIE SAAB Maison collection developed under licence by Corporate Brand – A++ Group. The name on Grand Bleu Tower is the couture house's own brand, and ELIE SAAB Maison is the house's furnishings line held as its own record.

Dubai Marina & Dubai Harbour · Name clash · settled