Branded ResidencesRegister

Central Park South

The Plaza Private Residences

Operating

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
The Plaza
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
181
The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
Whole ownership
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Hotel on site
When its residences were first released for sale.
No opened page states when the private residences were first offered.
When the residences were handed over to buyers.
2007
7 fields not recorded

What the brand does · Master plan · Residence types · Price · Announced · Construction started · Handover projected

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
El Ad Properties
6 fields not recorded

Building manager · Holds title to · Architect · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredThe private residences were created by El Ad Properties in the partial condominium conversion of the 1907 hotel at 768 Fifth Avenue and 1 Central Park South. The hotel is a Fairmont managed hotel and appears in Accor's own Fairmont portfolio; it also appears in Katara Hospitality's portfolio. The brand on the homes is the hotel's own name.

Sources

www.cityrealty.com/nyc/midtown-west/the-plaza-1-cent…
Residence count, developer, conversion year, managerAccessed 7 Aug 2026
www.katarahospitality.com/hotel/the-plaza-a-fairmont…
Portfolio page: the hotel and its managementAccessed 7 Aug 2026
all.accor.com/a/en/brands/fairmont.html
Accor's Fairmont page names the hotelAccessed 7 Aug 2026

See it on the map

1 open questionabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

Which brand the residences at The Plaza carry, the hotel's own name or the Fairmont brand under which the hotel is managed.

  • The PlazaThe building page names the homes The Plaza Private Residences and describes 181 private residences created in the conversion of the hotel.source ↗
  • The Plaza, A Fairmont HotelAccor's own Fairmont brand page lists the property as The Plaza, A Fairmont Hotel, and the owner's portfolio page heads it The Plaza, A Fairmont Managed Hotel.source ↗
Plaza District · Name clash · open