Branded ResidencesRegister

Fifth Avenue

The Sherry-Netherland

Operating

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
The Sherry-Netherland
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
168
The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
Whole ownership
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Hotel on site
When its residences were first released for sale.
No opened page states when the apartments were first offered.
When the residences were handed over to buyers.
No opened page gives a date for the co-operative conversion; the building page gives 1927 as the year built.
7 fields not recorded

What the brand does · Master plan · Residence types · Price · Announced · Construction started · Handover projected

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
not recorded
6 fields not recorded

Building manager · Holds title to · Architect · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredThe apartments at 781 Fifth Avenue are held as a co-operative in a building that operates as a hotel under its own name, with daily maid and room service available to residents. No opened page names the corporation holding title or a company running the building.

Sources

www.sherrynetherland.com
The building's own site: hotel, addressAccessed 7 Aug 2026
www.cityrealty.com/nyc/park-fifth-ave-79th-st/the-sh…
Unit count, co-operative form, hotel servicesAccessed 7 Aug 2026

See it on the map

2 open questionsabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

Whether the co-operative apartments at 781 Fifth Avenue belong in this market, given that the building stands at 59th Street on the line this market shares with the Upper East Side.

Projects
  • Inside this marketThe building stands at 781 Fifth Avenue at 59th Street, the northern limit of this market's Fifth Avenue run, and faces Grand Army Plaza across the street from The Plaza.source ↗
  • Upper East SideThe building page files the address in a district running from Park and Fifth Avenues up to 79th Street.source ↗
Plaza District · Scope · open

Whether a building's own hotel name, carried by its co-operative apartments, is a brand for this register.

Projects
  • A brand on the residencesA hotel operates in the building under the same name the apartments carry, and residents draw on daily maid and room service.source ↗
  • A building name onlyThe building's own site presents itself as a hotel and does not describe residences under a licensed brand.source ↗
Plaza District · Scope · open