Branded ResidencesRegister

Fifth Avenue

Prada Tower

Planned

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Prada
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Fashion / Design
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Inside a mixed-use building
When its residences were first released for sale.
No opened page records an announcement or the opening of sales; the report describes a negotiation in progress.
When the residences were handed over to buyers.
No opened page gives an expected handover date.
9 fields not recorded

What the brand does · Master plan · Residences · Residence types · What you buy · Price · Announced · Construction started · Handover projected

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Related Companiesreported as in negotiation, no agreement recorded on the opened page
6 fields not recorded

Building manager · Holds title to · Architect · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredA tower of about 225,000 square feet is reported for 724 Fifth Avenue, carrying a Prada store at its base, company offices above and residences on the upper floors. Related Companies is reported to be in negotiation to build it and no agreement is recorded on the opened page. No architect is named.

Sources

commercialobserver.com/2025/10/related-talks-build-p…
14 Oct 2025Reported tower, developer talks, usesAccessed 7 Aug 2026

See it on the map

1 open questionabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

Whether a branded residence exists at 724 Fifth Avenue.

Projects
  • A tower in negotiationAn October 2025 report places Related Companies in negotiation over a 225,000 square foot tower with a store at its base, offices above and residences on the upper floors. No agreement is recorded and no architect is named.source ↗
Plaza District · Thin record · open