Branded ResidencesRegister

Company

Standard International

3 projects across 3 markets · Behind the brand · Brand licensor

About this record

Legal formCompany

Licenses out The Standard Recorded from a source stating who owns the brand.

Part of Hyatt Hotels Corp. Since October 2024 Hyatt completed its acquisition of Standard International on 1 October 2024; The Standard and The StandardX are recorded in Hyatt's own Lifestyle Portfolio, and Standard's executive chairman leads Hyatt's lifestyle group. Recorded from newsroom.hyatt.com, newsroom.hyatt.com.

See it in the brand licensors register →

Mexico City

Brickell

Downtown Miami & Edgewater

1 settled questionabout this company

Points this record could not settle, with the sources on each side. The question stays visible after the ruling.

Whether the company holding The Standard brand for the Brickell tower is the same record as the company the register already holds behind that brand.

Projects
  • Standard International Management, LLCThe project's own legal-disclaimers page names this company as the holder of the trademarked names and logos licensed to the developer.source ↗
  • Standard InternationalThe project's own site names the brand and its hotel benefits and names no company behind it, so nothing on it joins the two spellings.source ↗
  • Hyatt’s own acquisition release names only Standard InternationalThe October 2024 completion release states that Hyatt acquired the brands and most of the affiliates of Standard International, parent company of The Standard and Bunkhouse Hotels brands, and names no entity called Standard International Management.source ↗

ResolvedThe register holds Standard International, which Hyatt's completion release of October 2024 names as the parent company of The Standard brand. Standard International Management, LLC appears only on the project's own legal-disclaimers page, as the holder of the trademarked names licensed to the developer, and no opened page joins that string to the parent company — so it is not registered as a second record.

Brickell · Name clash · settled