Branded ResidencesRegister

Madison Avenue

The Giorgio Armani Residences

Operating

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Armani
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Fashion / Design
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
10
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
full-floor four- to five-bedroom residences
The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
Whole ownership
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Inside a mixed-use building
The published asking range or entry price.
USD from 21.5M as of October 2023
When the project was first made public.
Jan 2019
Every handover date the project has been given, oldest first.
2024
When the residences were handed over to buyers.
2024
4 fields not recorded

What the brand does · Master plan · Sales opened · Construction started

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
SL Green Realty Corp.Since 2012
The practice or individual who designed the building.
COOKFOX Architects
The practice or individual who designed the interiors.
Victoria Hagancreative consultant to SL Green
4 fields not recorded

Building manager · Holds title to · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredSL Green Realty Corp. developed 760 Madison Avenue and had taken control of the property in 2012. The residences sit above a Giorgio Armani flagship boutique in the same building. Nothing on the project's own releases is operated under the brand: COOKFOX Architects designed the building and Victoria Hagan served as creative consultant to SL Green.

Sources

slgreen.com/the-armani-group-and-sl-green-announce-n…
25 Jan 2019Project announced; architect, 2012 control, 19 residencesAccessed 7 Aug 2026
slgreen.com/sales-launch-at-exclusive-upper-east-sid…
2 Oct 2023Sales launch; asking price and residence mixAccessed 7 Aug 2026
slgreen.com/sl-green-announces-sellout-of-giorgio-ar…
17 Jul 2024Sellout; unit count, architect, creative consultantAccessed 7 Aug 2026
www.cityrealty.com/nyc/park-fifth-ave-79th-st/the-gi…
A building directory recording the year built as 2024; the developer's own pages carry only future-tense projections.Accessed 22 Aug 2026

See it on the map

1 settled questionabout this project

Points this record could not settle, with the sources on each side. The question stays visible after the ruling.

The brand at 760 Madison Avenue is written Giorgio Armani in the project's own title and Armani in the same release's description of the building.

  • Giorgio ArmaniThe July 2024 release from the developer titles the project the Giorgio Armani Residences at 760 Madison Avenue.source ↗
  • ArmaniThe same July 2024 release describes the limestone facade as reflecting the classic nature of the Armani brand.source ↗
  • Armani/CasaThe January 2019 announcement quotes Giorgio Armani naming his Armani/Casa Interior Design Studio in connection with the project.source ↗

ResolvedSettled: the two spellings name one brand. The July 2024 release titles the project the Giorgio Armani Residences at 760 Madison Avenue and, of the same building, describes a limestone facade reflecting the classic nature of the Armani brand; the record carries the brand under one name, with the other held as an alias. Armani/Casa is a separate line of the same house, credited here for interiors rather than as the brand on the building.

Upper East Side · Name clash · settled