DAMAC Tower Nine Elms

The residences

BrandThe name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.

Versace

Brand typeThe business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.

Fashion / Design

ResidencesHow many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.

360reported360 is the private-sale count in the north tower. The consented scheme carries 450 homes in total, the balance being affordable units in the south tower, which are not offered for private purchase and are excluded here.

Residence typesThe kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.

Studios, one-, two- and three-bedroom apartments, and penthouses of up to four bedrooms

What you buyThe interest a buyer takes: whole ownership, a share of one residence, or a right to use it.

Whole ownership

SettingWhether a hotel shares the site, the building is mixed-use, or it is residences only.

Inside a mixed-use building

PriceThe published asking range or entry price.

GBP from 712,000reportedThe entry point is a studio; a three-bedroom apartment on a sales portal opened for the tower is listed at 2,095,000.

AnnouncedWhen the project was first made public.

Apr 2015reportedThe building record dates the acquisition of the consented Bondway development to April 2015 and the tower was marketed from that year under its earlier name. No opened page dates the announcement of the Versace-designed residences separately from the acquisition.

Sales openedWhen its residences were first released for sale.

No opened page dates the first release of the apartments for sale. The sales portals and agency pages opened for the tower list current availability without a launch date.

Construction startedWhen ground was broken on the site.

No opened page dates the start of construction. The building record's nearest dated entry is the topping out in November 2019.

HandoverWhen the residences were handed over to buyers.

2022reportedThe encyclopaedia entry and the building record both give 2022; the new-homes portal entry describes the tower as ready to move into.

Who is behind it

Behind the brandThe company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.

not recorded

DeveloperThe party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.

DAMAC PropertiesreportedThe building record dates the acquisition of the consented Bondway development from Citygrove and McLaren to April 2015 and the renaming of the tower to September 2018.Since April 2015Acquired the consented Bondway scheme and completed it.

ArchitectThe practice or individual who designed the building.

Kohn Pedersen FoxreportedThe new-homes portal entry and the building record both credit the practice.

Interior designThe practice or individual who designed the interiors.

VersacereportedThe building record lists Versace as interior designer; the new-homes portal entry and the sales listings credit Versace Home, and coverage of the penthouse credits Donatella Versace.Credited on the tower's sales material as Versace Home.

Main contractorThe firm engaged under a building contract to construct the project. It builds to the developer’s order and takes no interest in the finished building.

not foundtwo opened pages name different firms and neither supersedes the other

Sources