Branded ResidencesRegister

Piccadilly & St James's · Piccadilly Estate

Cambridge House, Auberge Collection

Under construction

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Auberge Collection
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
The larger planned community, resort or named development this project sits inside. A standalone building sits in none.
Piccadilly Estate
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
7
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
seven apartments within the hotel building, with access to the hotel amenities
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Hotel on site
When the project was first made public.
No opened page states when the residences were first made public. The building database records a planning application submitted in May 2017 and permission granted in March 2018, which is a consent date rather than an announcement.
When its residences were first released for sale.
No opened page states a sales release date, and no opened page carries a price or an available residence.
When ground was broken on the site.
Jan 2018
Every handover date the project has been given, oldest first.
20252026
When the residences were handed over to buyers.
The building database records the scheme under construction, so no handover has occurred.
3 fields not recorded

What the brand does · What you buy · Price

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Auberge Resorts LLC
A party that still holds title to a named part of this scheme — a retained podium, a co-located hotel. Most branded residences have none: the homes belong to the people who bought them.
Reuben BrothersSince 2011acquired the properties in 2011
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Reuben Brothers
The practice or individual who designed the building.
Studio PDP
The practice or individual who designed the interiors.
Jean-Louis Deniot · Laura Gonzalez · Studio Clementinethe appointment release gives Jean-Louis Deniot the transformation of the hotel and Laura Gonzalez the bars, dining venues, spa and club rooms; the building database adds Studio Clementine
3 fields not recorded

Building manager · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredReuben Brothers acquired the Piccadilly Estate properties in 2011 and is converting Cambridge House at 94 Piccadilly into a hotel, a members' club and a residential offering. Reuben Brothers appointed Auberge Collection to operate the property, which sets a collection of private residences alongside 102 guest rooms and suites. Jean-Louis Deniot is designing the hotel and Laura Gonzalez the bars, dining venues, spa and club rooms.

Sources

www.reubenbrothers.com/piccadilly-estate
Owner's own estate page: acquisition, residences, schemeAccessed 15 Aug 2026
www.prnewswire.com/news-releases/reuben-brothers-app…
11 Jul 2024Appointment release: the firm appointed to operate the hotel, designers, opening, key countAccessed 15 Aug 2026
www.buildington.co.uk/buildings/3660/england/london-…
Building database: address, count, architect, planning, statusAccessed 15 Aug 2026
hospitalitydesign.com/news/hotels-resorts/cambridge-…
Trade coverage: opening year, residences, amenitiesAccessed 15 Aug 2026
www.hospitalitynet.org/announcement/41011290.html
12 Jul 2024Trade wire carrying the appointment releaseAccessed 15 Aug 2026

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