Bulgari Hotel & Residences, London

The residences

BrandThe name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.

Bulgari

Brand typeThe business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.

Hotel

ResidencesHow many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.

6reportedSix residences in a phased release, including one penthouse, on the 2011 sales coverage. Neither the developer's own project page nor the architect's own record gives a figure; the architect's record says only a limited number of luxury apartments. Secondary summaries of the building give eight apartments, but no page carrying that figure could be opened, so it is not recorded as a competing reading. A penthouse in the building sold in 2011 for a reported £100 million, about £7,000 a square foot unfurnished; no release price is published.

Residence typesThe kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.

Apartments including one penthouse, released in phases

What you buyThe interest a buyer takes: whole ownership, a share of one residence, or a right to use it.

Whole ownership

SettingWhether a hotel shares the site, the building is mixed-use, or it is residences only.

Hotel on site

AnnouncedWhen the project was first made public.

No opened page names a date on which the scheme was first made public. The developer's own page states only that the hotel opened in May 2012.

Sales openedWhen its residences were first released for sale.

No opened page gives a sales release date. Sales coverage from June 2011 describes a phased release already under way while the building was under construction.

Construction startedWhen ground was broken on the site.

No opened page names a groundbreaking date. The developer's own page gives only the May 2012 opening, and the encyclopaedia record dates construction between 2010 and 2012 without naming a start.

Handover projectedEvery handover date the project has been given, oldest first.

2012reportedCompletion expected before the 2012 London Olympic Games, as promised in June 2011.

HandoverWhen the residences were handed over to buyers.

No opened page states when residences were handed to buyers. The developer's own page dates the opening of the hotel to May 2012, which is the building rather than the buyer completions.

Who is behind it

Behind the brandThe company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.

Bvlgari Hotels & Resorts

Building managerThe firm that runs the building day to day — staffing, maintenance, residents’ services.

Marriott InternationalreportedThe encyclopaedia record names Marriott International as the company running the hotel. No page opened here states the terms, and the same record's ownership claim is contradicted by trade coverage.hotel and residences run under the Bulgari brand

DeveloperThe party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.

Prime Developmentthe firm's first project; formed to deliver the hotel and residences

ArchitectThe practice or individual who designed the building.

Antonio Citterio Patricia Viel · Squire & PartnersAntonio Citterio Patricia Viel concept and planning architect; Squire & Partners London architect

Interior designThe practice or individual who designed the interiors.

Antonio Citterio Patricia Vielconcept and design

Main contractorThe firm engaged under a building contract to construct the project. It builds to the developer’s order and takes no interest in the finished building.

Sir Robert McAlpinereportedThe building record names Sir Robert McAlpine as main contractor.

Sources