Branded ResidencesRegister

La Mer South

Jumeirah Residences Asora Bay

Planned

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Jumeirah Residences
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
29
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
Four- to six-bedroom apartments, one seven-bedroom penthouse, six ocean villas
The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
Whole ownership
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Hotel on site
The published asking range or entry price.
AED 67.5M – 203M
When the project was first made public.
28 Apr 2025
Every handover date the project has been given, oldest first.
Mar 2029
5 fields not recorded

What the brand does · Master plan · Sales opened · Construction started · Handover

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Jumeirah Group
A party that still holds title to a named part of this scheme — a retained podium, a co-located hotel. Most branded residences have none: the homes belong to the people who bought them.
Meraas · Jumeirah GroupreportedOwned jointly per the tracker's own record; the developer's press release describes the residences as 'launched with Meraas'.
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Meraas
5 fields not recorded

Building manager · Architect · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredJumeirah Residences Asora Bay is a 29-residence enclave on the La Mer South peninsula, developed by Meraas in collaboration with Jumeirah Hotels and Resorts. Jumeirah Asora Bay, a separate 103-room, 20-villa hotel under the Jumeirah brand, is planned on the same peninsula and is a distinct, non-residential product.

Sources

www.dubaiholding.com/en/media-hub/press-releases/jum…
28 Apr 2025Launch announcement, quotes unit mix and locationAccessed 28 Jul 2026
propsearch.ae/dubai/jumeirah-residences-asora-bay
Tracker: owner, developer, key dates, price range, floorsAccessed 28 Jul 2026
elitetraveler.com/travel/jumeirah-residences-asora-b…
8 Jul 2025Conflicting unit count and mixAccessed 28 Jul 2026

See it on the map

1 open questionabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

How many residences Jumeirah Residences Asora Bay comprises, and what its unit mix is.

  • 29 residences: apartments, one penthouse, six ocean villasThe developer's own launch announcement and a property tracker agree on 29 residences comprising four- to six-bedroom apartments, one seven-bedroom penthouse and six ocean villas.source ↗
  • 35 residences: apartments, penthouses, Ocean MansionsA July 2025 trade-press profile instead states just 35 residences comprised of a mix of apartments, penthouses and 'expansive Ocean Mansions'.source ↗
Jumeirah Coast · Source conflict · open