Branded ResidencesRegister

Sahel Al Emarat

Jacob & Co. Beachfront Living by Ohana

Planned

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Jacob & Co
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Fashion / Design
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
457
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
1–3BR seaview apartments, penthouses, sky mansions, 4–6BR villas, 7BR beachfront mansions
The interest a buyer takes: whole ownership, a share of one residence, or a right to use it.
Whole ownership
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Inside a mixed-use building
The published asking range or entry price.
AED from 1.5M
When the project was first made public.
May 2025
When ground was broken on the site.
No opened page records vertical construction under way; the most recent report still describes the development as expected to complete in the second quarter of 2028.
Every handover date the project has been given, oldest first.
Q2 2028
4 fields not recorded

What the brand does · Master plan · Sales opened · Handover

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
not recorded
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Ohana Development
6 fields not recorded

Building manager · Holds title to · Architect · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredJacob & Co. Beachfront Living by Ohana is developed by Ohana Development on the Al Jurf coastline in partnership with the timepiece and jewellery house Jacob & Co. The brand relationship is a naming and concept partnership: no opened page names a company operating the residences under the brand, and the branded elements named are a residents' club, a beach club and a cigar lounge. No opened page names the party holding title to the land.

Sources

www.ohana.ae/projects/jacob-co-beachfront-living archived copy
Developer project page; Al Jurf, Abu Dhabi and AED pricesAccessed 7 Aug 2026
jacobandco.com/news/jacob-co-beachfront-living-by-oh… archived copy
13 May 2025Brand launch article; developer, unit count, completionAccessed 7 Aug 2026
www.ohana.ae/projects archived copy
Developer project index; project filed under Al Jurf, Abu DhabiAccessed 7 Aug 2026
www.ohana.ae/news archived copy
Developer news index; launch datedAccessed 7 Aug 2026
wwd.com/home-design/architecture/jacob-and-co-reside… archived copy
9 Oct 2025Trade report; unit count and completion quarterAccessed 7 Aug 2026
opr.ae/projects/residences-jacob-co-beachfront-livin… archived copy
Brokerage project page; Al Jurf, Abu DhabiAccessed 7 Aug 2026

See it on the map

2 open questionsabout this project

Points this record cannot yet settle, with the sources on each side. Both readings are published rather than one being chosen quietly.

No opened page publishes a coordinate or a plot address for Jacob & Co. Beachfront Living by Ohana, so its position is drawn from the mapped extent of Al Jurf rather than from the site itself.

  • Al Jurf, a coastal area in Abu DhabiThe developer's own project index files the scheme under Al Jurf, Abu Dhabi, and the project page places it between Dubai and Abu Dhabi without naming a plot.source ↗
  • No published coordinateBrokerage pages carrying the scheme describe the area rather than the site, and the map links on the developer's own pages resolve to its Abu Dhabi office.source ↗
Al Jurf · Location unconfirmed · open

Two companies write their names from the same root, and no opened page links them: the developer building at Al Jurf and a United States investor and developer already recorded by this register.

  • Ohana DevelopmentThe company's own site writes this form throughout and gives its head office as Landmark Tower, Al Hisn Street, Abu Dhabi, with a second office in Beirut.source ↗
  • Ohana Real Estate InvestorsA separate company writing this form on its own site, based in Redwood City, California, with offices in Austin, New York and Park City.source ↗
Al Jurf · Name clash · open