Branded ResidencesRegister

Branded residences in Plaza District.

Along the southern edge of Central Park, Columbus Circle to the United Nations — mapped with the developers, title holders and architects each project names.

17 projects5 submarkets12 brands15 title holders & developers
Reading the map OperatingPlanned Open ring — a Reported record, not yet on the brand's or developer's own page Dark tile — pins too close to draw apart; click it to zoom in
Geography

West to east

Every project in the market, laid out in geographic order along its axis — each column is one submarket, the same ones the map above filters by. Within a column, projects are grouped by the master plan they sit in; a standalone building stands on its own. Each tag is a brand — click one to open its record.

West · Columbus CircleEast · Midtown East

Columbus Circle

2 projects · 2 standalone
Residences at Mandarin Oriental
Mandarin Oriental
1 Central Park West
Trump

Billionaires' Row

1 project · 1 standalone
ONE57
Park Hyatt

Central Park South

5 projects · 5 standalone
The Essex House, a JW Marriott Hotel
JW Marriott
Trump Parc
Trump
Trump Parc East
Trump
The Residences at The Ritz-Carlton New York, Central Park
The Ritz-Carlton
The Plaza Private Residences
The Plaza

Fifth Avenue

7 projects · 7 standalone
The Sherry-Netherland
The Sherry-Netherland
Aman New York
Aman
Trump Tower
Trump
Prada Tower
Prada
The St. Regis Residence Club, New York
St. Regis
Mandarin Oriental Residences, Fifth Avenue
Mandarin Oriental
Baccarat Hotel & Residences
Baccarat

Midtown East

2 projects · 2 standalone
The Towers of the Waldorf Astoria
Waldorf Astoria
Trump World Tower
Trump
Behind the brands

By parent company

14 of 17 projects. 3 carry a brand with no company recorded behind it.

5
1 brand
1 Central Park WestTrump ParcTrump Parc EastTrump TowerTrump World Tower
3
3 brands
The Essex HouseThe Ritz-Carlton New YorkThe St. Regis Residence Club
2
1 brand
Residences at Mandarin OrientalMandarin Oriental Residences
1
Aman New York
1
The Towers of the Waldorf Astoria
1
Baccarat Hotel & Residences
Parties

Behind these projects

01

Donald Trump

Individual 4 projects Developer
1 Central Park WestTrump ParcTrump TowerTrump World Tower
03

AB STABLE LLC

Company Developer
The Towers of the Waldorf Astoria
04

Apollo Real Estate Advisors

Company Developer
Residences at Mandarin Oriental
05

Daewoo Corporation

Company Developer
Trump World Tower
06

Dajia Insurance Group

Company Holds title to
  • Named by Hilton as the owner of 305 Park Avenue at the launch of condominium sales.
The Towers of the Waldorf Astoria
07

Deutsche Finance

Company Developer
Mandarin Oriental Residences
08

El Ad Properties

Company Developer
The Plaza
09

Extell Development Company

Company Developer
ONE57
10

Mandarin Oriental Hotel Group

Company Developer
Residences at Mandarin Oriental
11

Millennium Partners

Company Developer
The Ritz-Carlton New York
12

OKO Group

Company Developer
Aman New York
13

SHVO

Company Developer
Mandarin Oriental Residences
14

Starwood Capital Group

Company Developer
Baccarat Hotel & Residences
15

Tribeca Associates

Company Developer
Baccarat Hotel & Residences
··

No title holder or developer recorded

Not attributed

No sourced title holder or developer is held for these projects. Open a record for what is known of each.

The Essex HouseTrump Parc EastThe Sherry-NetherlandThe St. Regis Residence Club
Table

Every project

17 projects
#
Project
Brand The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Master plan The larger planned community, resort or named development this project sits inside. A standalone building sits in none.
Submarket The named area within the market — a neighbourhood, resort strip or coastal stretch.
Stage Where construction stands: Operating, Under construction, Planned — or Mixed, where the buildings of one scheme stand at different points.
Behind the brand The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Residences How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
Price The published asking range or entry price.
Developer The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Best source The strongest kind of source behind this record: Direct sources — the brand’s or developer’s own page; Reported — press and trackers. It is a floor and not a ceiling, so a record with direct sources may still hold fields that rest on less — each carries its own Confidence.
What each column means
#
The project's number on the map above.
Project
The name the residences are sold under.
Brand
The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Master plan
The larger planned community, resort or named development this project sits inside. A standalone building sits in none.
Submarket
The named area within the market — a neighbourhood, resort strip or coastal stretch.
Stage
Where construction stands: Operating, Under construction, Planned — or Mixed, where the buildings of one scheme stand at different points.
Behind the brand
The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Residences
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given. Known in the trade as units.
Price
The published asking range or entry price.
Developer
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Best source
The strongest kind of source behind this record: Direct sources — the brand’s or developer’s own page; Reported — press and trackers. It is a floor and not a ceiling, so a record with direct sources may still hold fields that rest on less — each carries its own Confidence.

A dash means no sourced value is held for that project — a statement about this record, never about the developer. Full glossary →

Review sheet All 17 projects field by field — developer, units and price with the confidence behind each and the source count — and the 13 questions this market's record cannot yet settle. Open →