Branded ResidencesRegister

Branded residences in Upper East Side.

Along Madison and Fifth Avenues between 61st and 79th Streets, Manhattan — mapped with the developers, title holders and architects each project names.

6 projects2 submarkets6 brands5 title holders & developers
Reading the map Operating Open ring — a Reported record, not yet on the brand's or developer's own page Dark tile — pins too close to draw apart; click it to zoom in
Geography

South to north

Every project in the market, laid out in geographic order along its axis — each column is one submarket, the same ones the map above filters by. Within a column, projects are grouped by the master plan they sit in; a standalone building stands on its own. Each tag is a brand — click one to open its record.

South · Fifth Avenue at 61st StreetNorth · Madison Avenue at 77th Street

Fifth Avenue · Gold Coast

2 projects · 2 standalone
The Pierre
Taj
Fasano Fifth Avenue
Fasano

Madison Avenue

4 projects · 4 standalone
The Giorgio Armani Residences
Armani
The Surrey Residences
Corinthia
The Carlyle
Rosewood
The Mark
The Mark
Behind the brands

By parent company

3 of 6 projects. 3 carry a brand with no company recorded behind it.

1
The Surrey
1
The Carlyle
Parties

Behind these projects

01

795 5th Avenue Corporation

Company Holds title to
  • Holds the property; its shareholders own the residential apartments.
The Pierre
02

Alexico Group

Company Developer
  • Developed The Mark and remained the borrower on the property at its June 2024 refinancing.
The Mark
03

JHSF Participações S.A.

Company Developer
  • Developed 815 Fifth Avenue.
Fasano Fifth Avenue
04

Reuben Brothers

Company Holds title toDeveloper
  • Acquired The Surrey in 2020 and owns the building holding the hotel and the residences above it.
The Surrey
05

SL Green Realty Corp.

REIT Developer
  • Owns and developed 760 Madison Avenue, taking control of the property in 2012.
The Giorgio Armani
··

No title holder or developer recorded

Not attributed

No sourced title holder or developer is held for these projects. Open a record for what is known of each.

The Carlyle
Table

Every project

6 projects
#
Project
Brand The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Master plan The larger planned community, resort or named development this project sits inside. A standalone building sits in none.
Submarket The named area within the market — a neighbourhood, resort strip or coastal stretch.
Stage Where construction stands: Operating, Under construction, Planned — or Mixed, where the buildings of one scheme stand at different points.
Behind the brand The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Residences How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given.
Price The published asking range or entry price.
Developer The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Best source The strongest kind of source behind this record: Direct sources — the brand’s or developer’s own page; Reported — press and trackers. It is a floor and not a ceiling, so a record with direct sources may still hold fields that rest on less — each carries its own Confidence.
What each column means
#
The project's number on the map above.
Project
The name the residences are sold under.
Brand
The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Master plan
The larger planned community, resort or named development this project sits inside. A standalone building sits in none.
Submarket
The named area within the market — a neighbourhood, resort strip or coastal stretch.
Stage
Where construction stands: Operating, Under construction, Planned — or Mixed, where the buildings of one scheme stand at different points.
Behind the brand
The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Residences
How many separately titled homes this project sells, counting every kind it sells. Where it sells more than one kind, each is named and its own count given. Known in the trade as units.
Price
The published asking range or entry price.
Developer
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
Best source
The strongest kind of source behind this record: Direct sources — the brand’s or developer’s own page; Reported — press and trackers. It is a floor and not a ceiling, so a record with direct sources may still hold fields that rest on less — each carries its own Confidence.

A dash means no sourced value is held for that project — a statement about this record, never about the developer. Full glossary →

Review sheet All 6 projects field by field — developer, units and price with the confidence behind each and the source count — and the 5 questions this market's record cannot yet settle. Open →