Branded ResidencesRegister

Business Bay

Rove Home Marasi Drive

Under construction

The residences

The name licensed to this project and carried on the building. A brand is not a company: it holds no title, builds nothing and runs nothing.
Rove Hotels
The business the brand comes from — hotel, fashion, design, automotive, restaurant, club, or a developer’s own name.
Hotel
The kinds of home offered — villas, condos, penthouses, lots — and how they break down. Not how many, and not what interest is sold.
Studios in two sizes, one-bedroom apartments of ~609 sq.ft and two-bedroom of ~891 sq.ft, across 32 storeys
Whether a hotel shares the site, the building is mixed-use, or it is residences only.
Residences only, no hotel
When the residences were handed over to buyers.
No estimated handover date is published on propsearch's own milestones block, only a construction start of July 2024.
9 fields not recorded

What the brand does · Master plan · Residences · What you buy · Price · Announced · Sales opened · Construction started · Handover projected

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

Who is behind it

The company that runs properties under this project’s brand and sets the standards carried under it. It need not own the name — who owns it is the brand licensor.
Emaar Hospitality Group
The party that promotes the project and carries it through to delivery. May also hold title to part of it — being one does not make it the other.
IRTH Groupreportedvia subsidiary Irth Development
The practice or individual who designed the building.
Archcorp Architectural Engineeringreported
5 fields not recorded

Building manager · Holds title to · Interior design · Main contractor · Brand licensee

Not recorded is a statement about this register: no sourced value is held for these. It is never a claim that anyone withheld them.

How this project is structuredRove Home Marasi Drive is developed by Irth Group through its subsidiary Irth Development, on a plot originally intended for a cancelled development named Michael Schumacher Business Avenue. It is operated under the Rove Hotels brand, which is itself a joint venture of Emaar Properties and Meraas.

Sources

www.rovehotels.com/rove-home
Rove Hotels' own Rove Home Residences roster naming the projectAccessed 28 Jul 2026
propsearch.ae/dubai/rove-home-marasi-drive
11 Jul 2026Independent tracker's building record with developer, architect, unit sizesAccessed 28 Jul 2026

See it on the map