Delux Plaza Corporativa, S.A.P.I. de C.V.

Delux Plaza Corporativa is recorded as the owner of the Waldorf Astoria residences on the strength of holding the brand licence — does it hold the asset?

• Named only as the company the brand is licensed toHilton’s trademark notice names Delux Plaza Corporativa, S.A.P.I. de C.V. as the company it licenses the Waldorf Astoria brand to, under a limited, non-exclusive and non-transferable licence. It says nothing about who holds the land or the building.source ↗
• Holding the licence is not holding the assetThis register has no field for the company a brand is licensed to, so the credit sits under owner. Those are different things: one is a contract for a name, the other is title. GFA Grupo Inmobiliario is separately recorded as the developer.

ResolvedSettled: this register records a brand licensee as its own credit, and Delux Plaza Corporativa, S.A.P.I. de C.V. is recorded under it rather than as the owner. Holding the trademark licence is what the source establishes; no opened source states who holds the land or the building, so owner is not recorded on this project. GFA Grupo Inmobiliario remains the developer.